Candy+Bar+Appeals

= = =Candy Bar Appeals = Step 1: Understanding the Following: There are three types of appeals used in both persuasive writing and persuasive speaking. You will utilize at least one in your persuasive essay.

Logical - Logos
Example: The dress code in the Bedford City Schools should be changed because ninety percent of the families in the district cannot afford traditional uniforms.
 * Strong, clear claims
 * Clear reasons
 * Strong evidence
 * NOT:
 * Over-generalized claims
 * Underdeveloped reasons
 * Misused evidence

Ethical - Ethos Example: The dress code in the Bedford City Schools should not be changed because families have already purchased whole wardrobes of school clothes for their students.
 * Sincere and honest
 * Understanding of the reader's concerns and objections
 * Humane and considerate
 * NOT
 * Dishonest
 * Insulting
 * Misrepresentative
 * Intolerant

Emotional - Pathos
Example: The dress code in the Bedford City Schools should not be changed because uniforms would restrict children's creativity, an important skill often developed by creating original outfits.
 * Create a bond with the reader
 * Beauty, humor, and nostalgia
 * Fair
 * NOT:
 * Stereotypical
 * Manipulative (through fear, hate, pity, prejudice, embarrassment, lust, etc.)

Step 2: Candy Bar Appeals
Assume that there are only two types of candy bars in the world. You are in charge of marketing for one of the candy bar companies and it is your job to convince the people of the world to buy your candy bar, and your candy bar only. Write three appeals (logos, ethos, pathos) to persuade the people of the world to buy your candy bar. (You may complete this activity with a partner.)

Step 3: Your Appeals
Using your topic, write an appeal for each of the appeal categories (logical, ethical, emotional).